Insolite
‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s
Ben & Jerry's co-founder Ben Cohen has launched a 'Free Ben & Jerry's' campaign, calling for a boycott of sister brands like Breyers, Talenti, and Klondike.
Ce qu'il faut retenir
- Ben & Jerry's has been silenced by corporate ownership and its independent board has lost its voice.
- Ben & Jerry's is not for sale and is thriving as part of the Magnum Ice Cream Company.
- Most boycotts fail because consumers lack the long-term attention span for sustained collective action.
Ben & Jerry's co-founder Ben Cohen has launched a 'Free Ben & Jerry's' campaign, calling for a boycott of sister brands like Breyers, Talenti, and Klondike. Cohen claims parent company Unilever and its spinoff, Magnum Ice Cream Company, have silenced the brand's trademark social activism and diluted product quality. While Magnum insists the brand is thriving and not for sale, Cohen is attempting to force a divestment to return the company to independent ownership.
Leurs propres mots
“If the company couldn't stand up for the things we believed, then it wasn't worth being a company at all.”
Les chiffres clés
- $326M
- Sale price of Ben & Jerry's to Unilever in 2000
- $1B
- Ben Cohen's estimated valuation of Ben & Jerry's
- 200,000
- Signatures gathered by Ben Cohen for his campaign
- 3%
- Organic sales growth of Ben & Jerry's in 2025
- €500M
- Social mission funding from the parent company since acquisition
Le fil des événements
- Cohen and Greenfield open their first ice-cream shop.
- Ben & Jerry's is sold to Unilever for $326m.
- Ben & Jerry's board sues parent company Unilever.
- Cohen launches "Free Ben & Jerry's" campaign after spinoff announcement.
Pourquoi c'est important
-
A boycott of Magnum brands could pressure the parent company to sell Ben & Jerry's.
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Questions fréquentes
- Que s'est-il passé avec Ben Cohen's campaign to buy back Ben & Jerry's ?
- Ben & Jerry's has been silenced by corporate ownership and its independent board has lost its voice.
- Où puis-je lire le rapport d'origine ?
- Retrouvez le rapport complet sur guardian_world.
