Insolite
Solitude as a new aspirational lifestyle: 'We are not lonely'
A growing niche of social media creators, dubbed 'loneliness influencers' by critics, are sharing their daily routines of living alone without friends
Ce qu'il faut retenir
- Lana Isa's TikTok video about being single, childfree, and friendless amassed seven million views.
- Critics accuse 'loneliness influencers' of romanticising self-isolation and encouraging a cozy defeatism.
- Being alone does not automatically mean a person is lonely.
- Humans are a social species who survive better with companionship, and intense isolation can harm health.
- Solitude content is rising as a backlash against hyper-glamourised, perfect influencer highlight reels.
A growing niche of social media creators, dubbed 'loneliness influencers' by critics, are sharing their daily routines of living alone without friends or children. Creators like Lana Isa, Devon Noehring, and SJ Hoadley document their peaceful, independent lives to destigmatise solitude. While critics accuse them of romanticising isolation and defeatism, the creators argue they are not lonely and are instead building authentic virtual communities that help them, and their followers, feel seen.
Leurs propres mots
“People don't talk about having no friends a lot... I think it's still what people would consider embarrassing or a little taboo”
“I just hate the stigma of alone equalling lonely.”
Les chiffres clés
- 7M
- Views on Lana Isa's Friday night TikTok video
- 400,000
- Lana Isa's followers across TikTok and Instagram
- 175,000
- Lana Isa's TikTok followers after eight months
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Questions fréquentes
- Que s'est-il passé avec women sharing their friendless solo lives on social media ?
- Lana Isa's TikTok video about being single, childfree, and friendless amassed seven million views.
- Où puis-je lire le rapport d'origine ?
- Retrouvez le rapport complet sur bbc_world.
