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Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Featured from Anthropic Desk

Following significant backlash, Meta has disabled a newly announced feature that allowed users to generate AI images based on content from public Instagram

Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Key takeaways

  • Meta is turning off the feature that let users generate AI images based on public Instagram accounts by tagging them.
  • The feature missed the mark and is no longer available.
  • The feature obviously erodes rights to likeness and is an obvious tool for scammers.
  • Pursuing high-risk design and putting the onus on individuals to opt out is unacceptable.

Following significant backlash, Meta has disabled a newly announced feature that allowed users to generate AI images based on content from public Instagram accounts by @-mentioning them. The feature, powered by Meta's new Muse Image AI model, originally allowed public account content to be used without explicit prior permission, though an opt-out setting existed. Organizations including the Screen Actors Guild and the National Center on Sexual Exploitation heavily criticized the opt-out design before Meta chose to remove the feature entirely.

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In their words

“We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”
Meta, Technology company
“Pursuing high-risk design & then putting the onus on individuals to jump through hoops to opt out is unacceptable.”
Haley McNamara, Executive director and chief strategy officer of the National Center on Sexual Exploitation

How it unfolded

  1. Earlier this week Meta announced the @-mention AI image generation feature
  2. Friday Haley McNamara criticized the opt-out design of the feature
  3. Friday Meta disabled the controversial Instagram AI feature

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Source: the_verge

Tagged #United States #Instagram #Muse #Haley McNamara #National Center on Sexual Exploitation #Screen Actors Guild

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Meta is turning off the feature that let users generate AI images based on public Instagram accounts by tagging them.
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