AI
Adobe Buys Indian AI Startup Rilo To Expand Agentic Push
Adobe has acquired Rilo, an Indian AI automation startup founded in September 2025 by IIT Bombay graduates Dhruv Jaglan and Georgi Boby.
Key takeaways
- Adobe has acquired Indian AI automation startup Rilo.
- The financial terms of the transaction were not disclosed.
- Rilo enables non-technical users to describe complex workflows in plain English for AI agents to execute.
- Rilo had raised funding from Peak XV Partners and Z47/DeVC at a reported valuation of USD 10 million.
- Rilo's workflow builder was way ahead of the curve and could help Adobe enhance customer experience.
Adobe has acquired Rilo, an Indian AI automation startup founded in September 2025 by IIT Bombay graduates Dhruv Jaglan and Georgi Boby. Rilo enables non-technical users to build and execute complex workflows in plain English, serving as an "AI employees" platform for marketing and go-to-market teams. The acquisition is Adobe's second known purchase of an Indian company, following its 2023 acquisition of Rephrase.ai, and aims to bolster Adobe's capabilities in agentic marketing and workflow automation.
Adobe secures key agentic AI talent and technology to compete in AI-powered marketing automation.
In their words
“way ahead of the curve”
By the numbers
- 10,000+
- Users attracted within months of Rilo's launch
- $10M
- Reported valuation of Rilo during funding
- #2
- Bhavesh Dhingra's All India Rank in JEE Advanced 2016
How it unfolded
- Rilo founded by IIT Bombay graduates
- Adobe acquired generative AI video startup Rephrase.ai
- Adobe acquires Indian AI automation startup Rilo
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Common questions
- What happened with Adobe?
- Adobe has acquired Indian AI automation startup Rilo.
- Where can I read the original report?
- Read the full report at Google News.
