Finance
Reframing the trades
PCL Construction has provided a $500,000 lead sponsorship for "That Could Be Me," a national film-driven initiative created by Stature Films and Spitfire
Key takeaways
- PCL Construction committed $500,000 as a lead sponsor for the That Could Be Me initiative.
- Canada's current skilled labour shortage is partially masked by subdued private sector investment.
- Roughly 80 percent of construction activity in Canada is currently driven by publicly funded infrastructure.
- Less than one percent of immigrants to Canada enter the construction trades.
PCL Construction has provided a $500,000 lead sponsorship for "That Could Be Me," a national film-driven initiative created by Stature Films and Spitfire Recruiting Inc. aimed at reaching students in 12,500 Canadian high schools to promote skilled trades careers. CEO Chris Gower notes that Canada's skilled labour shortage is currently masked by quiet private sector investment while public infrastructure dominates, warning of future project delays and cost spikes when private spending rebounds alongside data centre and defence expansion.
Addresses Canada's worsening trade worker shortage threatening major public and private infrastructure projects.
In their words
“Today, Canada’s labour shortage is being partially masked by current economic conditions.”
“PCL is demonstrating real leadership by putting resources behind a solution, not just talking about the problem.”
By the numbers
- $500,000
- Lead sponsorship investment by PCL Construction for film project
- 12,500
- Canadian high schools targeted by the educational initiative
- 80%
- Share of Canadian construction activity driven by public infrastructure
- 14%
- Approximate Canadian youth unemployment rate lower bound
- <1%
- Share of Canadian immigrants entering construction skilled trades
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Common questions
- What happened with PCL Construction?
- PCL Construction committed $500,000 as a lead sponsor for the That Could Be Me initiative.
- Where can I read the original report?
- Read the full report at Renew Canada.
