Tech
I'm an AI fan, but Netflix's use of an AI-generated Gene Wilder voice for its Willy Wonka reality show broke me
Netflix has released a trailer for an upcoming Willy Wonka-themed reality show, set to air in September, which features an AI-generated recreation of the late
Key takeaways
- Netflix is using an AI-generated version of Gene Wilder's voice for a new Willy Wonka-themed reality show trailer.
- The AI voice clone of Gene Wilder was created by ElevenLabs.
- The AI voice was used with the permission of Gene Wilder's family.
- The AI Wilder voice in the trailer is devoid of passion, pathos, or recognizable human emotion.
- Using the likenesses and voices of deceased actors simply to generate nostalgia and sell products feels wrong.
Netflix has released a trailer for an upcoming Willy Wonka-themed reality show, set to air in September, which features an AI-generated recreation of the late actor Gene Wilder's voice. The voice clone was created by ElevenLabs with the permission of Wilder's family estate. The use of the AI voice has sparked criticism regarding its lack of human emotion and the ethics of resurrecting deceased actors for commercial nostalgia.
In their words
“The AI Wilder voice in this trailer is devoid of passion, pathos, or really any recognizable human emotion. It's a soulless Gene Wilder.”
By the numbers
- 55
- Years since Gene Wilder invited us to join him in "a world of pure imagination"
How it unfolded
- The original Willy Wonka and the Chocolate Factory film releases
- Netflix's Willy Wonka-themed reality show is set to air
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Common questions
- What happened with Netflix?
- Netflix is using an AI-generated version of Gene Wilder's voice for a new Willy Wonka-themed reality show trailer.
- Where can I read the original report?
- Read the full report at techradar.
