LG Beats Samsung OLED
The OLED TV war just took a massive turn! 📺 This last-minute Prime Day price drop changes everything. Watch to see which TV you should buy now.
What the video says
A last-minute twist just completely upended the battle between the year's best OLED TVs. On the final day of Prime Day 2026, Amazon slashed an extra $100 off the 65-inch LG C5, bringing it down to an all-time low of just $1,099.99.
This sudden move represents a paradigm-shifting discount that undercuts its fiercest rival, the Samsung S90F, by nearly $100. Before this surprise drop, the Samsung S90F was the top recommendation by a hair, priced at $1,197.99.
It was even named the best TV to buy in 2026 by CNET, thanks to its brilliant display and ecosystem perks. But this massive price cut for the LG C5 is a total game-changer for bargain hunters.
Mashable's tech editor Timothy Beckworth points out that this discount creates a clear tipping point. Because of the new price gap, the recommendation has officially flipped to the LG C5.
While the Samsung S90F is a world-class display, it lacks Dolby Vision, which the LG C5 fully supports. For shoppers looking to get the absolute most value out of Prime Day, the choice is no longer a tie.
The LG C5 has claimed the crown as the ultimate category killer deal of the entire event.
