AI
Meta turns off the Instagram feature that let users make AI deepfakes of public accounts
Following significant backlash, Meta has disabled a newly announced feature that allowed users to generate AI images based on content from public Instagram
Key takeaways
- Meta is turning off the feature that let users generate AI images based on public Instagram accounts by tagging them.
- The feature missed the mark and is no longer available.
- The feature obviously erodes rights to likeness and is an obvious tool for scammers.
- Pursuing high-risk design and putting the onus on individuals to opt out is unacceptable.
Following significant backlash, Meta has disabled a newly announced feature that allowed users to generate AI images based on content from public Instagram accounts by @-mentioning them. The feature, powered by Meta's new Muse Image AI model, originally allowed public account content to be used without explicit prior permission, though an opt-out setting existed. Organizations including the Screen Actors Guild and the National Center on Sexual Exploitation heavily criticized the opt-out design before Meta chose to remove the feature entirely.
In their words
“We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”
“Pursuing high-risk design & then putting the onus on individuals to jump through hoops to opt out is unacceptable.”
How it unfolded
- Meta announced the @-mention AI image generation feature
- Haley McNamara criticized the opt-out design of the feature
- Meta disabled the controversial Instagram AI feature
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Common questions
- What happened with Meta?
- Meta is turning off the feature that let users generate AI images based on public Instagram accounts by tagging them.
- Where can I read the original report?
- Read the full report at the_verge.
