Google Unified Shopping Cart
Google is changing how people buy online by merging stores into one automated checkout. Here is what retailers need to do to stay visible.
What the video says
Google Search just launched Universal Cart integration. Unveiled at Google I/O 2026, the feature combines autonomous web agents with a single cart across Search and Gemini in the United States.
It consolidates products from multiple retailers, tracks price drops, and automatically applies promo codes. To stay visible to buyers, online stores with Universal Commerce Protocol support will not feature in these carts.
