Opting Out Kills Clicks
Thinking of blocking your site from Google AI Overviews? Turning off AI features might actually cost you regular search traffic.
What the video says
Blocking Google AI overviews just crashed standard website clicks. SEO researcher Cyrus Shepard disabled generative AI controls on a site to measure search performance.
AI features generated 8% of total impressions, creating brand visibility across the results page. Turning off AI visibility dropped regular organic clicks, while AI impressions carried an estimated 0.9% click-through rate.
Webmax's take: Keep updating traditional search content alongside how AI platforms find your details.
