How Small Sites Win AI Search
Big brands control early AI search results, but they left a massive backdoor for small businesses to win real traffic.
What the video says
Only 9% of AI search prompts are booking intent. New BrightEdge research shows major brands currently dominate category rankings across Google AI Overviews and ChatGPT.
Hilton leads Google hotel queries at 28.3%, and booking platforms appear in 78% of budget answers. Inspiration and comparison queries dominate the rest, giving smaller sites an opening with subjective human experience content.
