ChatGPT Virtual Try-On
Want shoppers to try on your clothing inside ChatGPT? OpenAI just launched a major update that does exactly that.
What the video says
Your Shopify products just got virtual try-on in ChatGPT! OpenAI released this feature alongside its new Images 2.5 model to let shoppers instantly see your clothing on their own selfies.
This upgrade cuts image generation wait times in half, generating realistic lighting and textures to keep buyers engaged. Sarah Perez notes the update pushes OpenAI directly into retail territory already held by Google and Pinterest.
While other retailers must apply to OpenAI for a direct product feed, your path is much simpler. Shopify merchants are already included automatically through Shopify Catalog with no extra work required.
