Viral Clout Turned Horrifying
A social media mom pushes her daughter for viral fame, leading to a terrifying physical nightmare. Here is what we know about Feed.
What the video says
Rosamund Pike is starring in a momfluencer body horror film. The project is titled Feed, directed by Star Wars: The Acolyte creator Leslie Hedlund.
Daniela Izyks wrote the script, which was financed through development by ZQ Entertainment. Pike will also produce the feature under her company, Primitive Streak.
The upcoming story drew direct creative inspiration from the 2022 Finnish horror film Hatching. Hedlund stated, Daniela's script is audacious, disturbing, and deeply human, and Rosend is among the boldest actors working today, Pike said.
Long have I wanted to make a film that plays anarchically with our obsession with social media and self-improvement, our desire for fame without notable admirable skill, and, let's put it out there, the monstrosity of modern motherhood. Hedlund previously launched feature films Bachelorette in 2012 and Sleeping with Other People in 2015 at the Sundance Film Festival.
Pike previously earned an Oscar nomination for Gone Girl before starring in films like Saltburn. She also won an Olivier Award for Inter Alia, a role she is currently reprising on Broadway.
Industry executives will initiate rights distribution talks next week at the American Film Market. The Veterans is overseeing international sales rights for the feature film.
CAA Media Finance is managing domestic sales across the United States. The plot explores an ambitious single mother named Erin who strives for total digital dominance.
Determined to protect her child from a fickle world, she pushes for instant online fame. She gives her tween gymnast daughter an obscure collagen supplement for viral fame, triggering a terrifying physical transformation.
